Nathan Craft is a corporate affairs and communications leader who helps organizations protect and advance their reputation, engage stakeholders, and achieve growth.
As Principal & Director of Strategic Communications at Michael Best Strategies, Nathan collaborates with clients on message discipline, reputation management, and stakeholder engagement, mitigating risks and positioning clients for success. As a member of the firm’s Leadership Team, Nathan provides strategic guidance related to the positioning of Michael Best Strategies and its public relations.
Nathan’s experience spans executive communications, crisis management, advocacy, and integrated campaigns for leading corporations, law firms, and public-sector organizations. He most recently managed firmwide communications at Michael Best & Friedrich LLP; led global public affairs initiatives at SC Johnson, the multinational consumer goods company; and advised elected officials and candidates including Wisconsin Governor Scott Walker on high-stakes, multi-channel strategies. Nathan’s creative approach has earned recognition in corporate initiatives and international partnerships, including a public-health partnership with the BBC and Cannes Lions acknowledgement.
Clients can rely on Nathan for:
- Corporate Affairs and organizational positioning
- Strategic communications planning and execution
- Crisis planning and reputation management
- Executive and leadership communications
- Media and public relations
- Stakeholder mapping and engagement
Nathan’s blend of corporate affairs and communications expertise makes him a trusted advisor for clients of all sizes in navigating complex issues and multi-stakeholder environments.